In a festive evening filled with excitement and community spirit, the students stepped into their roles as project managers, ensuring the event ran smoothly for the 2,000 attendees who gathered to witness the magic of the season. This milestone follows months of hard work, creativity, and collaboration, marking a new chapter in an inspiring partnership between ÐÇ¿Õ´«Ã½ and St John’s Garden Centre.
From Classroom to Real-World Impact
The journey began on 27th September, when students presented their innovative ideas to the St John’s team. Impressed by their creativity and professionalism, the garden centre embraced the students’ plans, entrusting them with the responsibility of enhancing this year’s festive experience. Since then, the collaboration has blossomed through site visits, weekly communications, and a shared commitment to excellence.
Making Magic Happen
As part of their involvement, the students took charge of numerous key elements to elevate the grotto experience, including:
- Online Ticketing Systems: Researching, recommending, and implementing a tailored system for managing bookings, now also expanded for the Ashford site’s Breakfast with Santa.
- Creative Marketing: Developing a comprehensive social media schedule, designing posters, and creating a cohesive seasonal house style for promotional materials.
- Event Preparation: Revising Santa scripts, designing photo backdrops, and producing video content to highlight store offerings.
- Hands-On Leadership: Assisting with on-site preparations and playing a vital role in managing the Santa Arrival Event and the Grotto launch.
A Celebration of Success
The launch event on 29th November showcased the fruits of their efforts, with festive cheer in every corner of the grotto. Attendees were delighted by the smooth organization, charming decorations, and joyful atmosphere. St John’s team members expressed their gratitude, commending the students for their dedication and professionalism.
What’s Next?
With the grotto now open, the students continue to monitor its success while preparing for future events like the Breakfast with Santa. This partnership exemplifies how real-world projects can bring education to life, allowing students to develop practical skills while making a tangible difference in their community.
As the holiday season unfolds, St John’s Christmas Grotto stands as a testament to the power of teamwork, innovation, and the festive spirit. ÐÇ¿Õ´«Ã½ and its talented business students have certainly given the community a Christmas to remember!
Stay tuned for more updates as the celebrations continue.
